about bourie ss19 @ hera seoul fashion week


This October we had the pleasure to cover for the first time Hera Seoul Fashion Week SS19 and we are sooo happy to share with you our experience and of course shows reviews :), we discovered so much inspiring and talented designers.

Thank you to our dear regular contributor Seri Lee (editor&stylist) and the hall team Sandra Motallebi (editor) and photographers Myra, Min Jeong and Nam Huynh for catching the best of the best of this week.



about B O U R I E _ SS19

It is conspicuous, it’s simple but detailed which is distinctive and reveals a soft style but comfy, functional and definitely stylish. Black and white, navy and a series of reds are cleverly combined with stripe patterns and some pointed textures almost like a Pollocks paintings. Some pieces mostly the monochromatic ones have an unique asymmetrical and unbalanced silhouette with ruffle details, changing the stereotype of basic pieces to a nostalgic and strong pieces.

The wit-packed details of the brand are really in small details, when you look closely every simple piece even the shirts have some fun and ironic designed details. This collection suggests a daily but clever look that anyone can use, what is interesting that even if each piece can be considered like a functional basic piece for your wardrobe when you combined differently it is still being strong, well oversize tailored and have the Bourie dna.

The designer ‘Boo’  (Joe Eun Hye) creates a really calm but cool environment, the Manny jacket has an unusual silhouette with unbalanced captains and ruffle details hidden in many places, almost like a mystery or a puzzle or even an enigma play we enjoyed discovering every single detail in each piece which reinvent the usual to make it useful and stylish.

by Seri Lee Sandra Motallebi

photos by Nam Huynh