about dozoh SS 19 @ hera seoul fashion week


predominantly high street sporty collection

This October we had the pleasure to cover for the first time Hera Seoul Fashion Week SS19 and we are sooo happy to share with you our experience and of course shows reviews :), we discovered so much inspiring and talented designers.

Thank you to our dear regular contributor Seri Lee(editor&stylist) and the hall team Sandra Motallebi (editor) and photographers Myra, Min Jeong and Nam Huynh for catching the best of the best of this week.


about dozoh ss19

Dozoh’s predominantly high street sporty collection was offset by some quite structured minimalist pieces.

*Details from the collection

Interesting details from this show were the layered effect of the hoodies with the rest of the outfit and play of the sheer shirt over the white cotton outfit with the layered bum bag between.

*Favourite piece or trend

A stand out outfit was the military-esque outfit with the hoodie, conveying an air of both mystery and protection.

Special thing from the show eg music/ catwalk style/ hair/ celebrity/ invitation The intimidating effect of the models all walking out similar to an army unit.


Bright neon and red accents, including a pop of neon orange hair are the trends I see going forward with this collection.

*photos by Min Jeong