Plato had a concept that all objects of the material world starts from the world of ideas. This is some kind of unimaginable space with the prototypes of all potentially existing things and concepts. It turns out that any process of searching for new meanings and forms is a person's contact with the world of ideas and fishing out the necessary image from there. It turns out that each of us can create an environment on our own, because everything comes from our secret expectations that ultimately appears in front of us.