about KYE ss19 @ hera seoul fashion week


This October we had the pleasure to cover for the first time Hera Seoul Fashion Week SS19 and we are sooo happy to share with you our experience and of course shows reviews :), we discovered so much inspiring and talented designers.

Thank you to our dear regular contributor Seri Lee(editor&stylist) and the hall team Sandra Motallebi (editor) and photographersMyra,Min Jeongand Nam Huynh for catching the best of the best of this week.


about KYE_ss19

For this season KYE’s concept was all about escaping our mundane reality to go to our own happy place (hopefully comes to reality :)). This was portrayed through the calm colourways, soft cotton and silk fabrics and casually feminine styling.

One thing that I loved was that this collection tied together this idea of escapism with the brand’s signature details of lace up, stitching and embroidery almost giving the collection the air of a healing warrior.

*Details from the collection to love:

Particular details that stood out were the braided hair of the female models, which added to the warrior feel and contrasted the laid back collection, and the tinted PVC knee high boots which made one feel like they could be worn through any terrain one needed to trek through to escape.

Lastly a theme throughout the show was the cinched in waist, often accentuated by a corset belt in a matching colourway pulling in a voluminous top, creating a lengthened, feminine silhouette.

*Favourite piece:

The monochromatic outfit pairing delicate glamorous pants with a relaxed, oversize boyfriend jacket. <3

The outfit accentuates the contrast between masculine and feminine elements.
The corset detail is still present, but the loose styling alludes to a confident femininity that doesn’t need to be blatantly shown to be present.

Special thing from the show eg music/ catwalk style/ hair/ celebrity/ invitation
I was so excited to see this collection simply because the invitation was so unique. The clean lines and bold typeface was a contrast with the crying faces, creating interest. drawing one in to find out what was the cause of the distress.


A trend I see going forward from this collection the oversize boyfriend blazer paired with bike shorts.


by Seri Lee Sandra Motallebi

photos by Myra Shimadda