about minjukim ss 19 @ hera seoul fashion week


picnic in a fluffy cloud <3

This October we had the pleasure to cover for the first time Hera Seoul Fashion Week SS19 and we are sooo happy to share with you our experience and of course shows reviews :), we discovered so much inspiring and talented designers.

Thank you to our dear regular contributor Seri Lee(editor&stylist) and the hall team Sandra Motallebi (editor) and photographers Myra, Min Jeong and Nam Huynh for catching the best of the best of this week.


about minjukim ss19

‘An imagined picnic on a fluffy white cloud in a clear blue sky’ is the concept behind Minjukim’s picture book like collection.
With it’s layered pastels, voluminous silhouettes and bold accessories, this relaxed resort- like collection was definitely a stand out.

*Details from the collection

The unique appliqués on the bonnets and earrings and one of the garment were almost like treasured memories with friends. The pastel tones, flowing fabrics and puffy silhouettes used throughout the collection created dreamy tone which was feminine yet innocent.

Another interesting detail is the use of checked fabric and touches of geometry in the layers, reminiscent of a picnic blanket

*Favourite piece

Maybe choose a voluminous like the one with ruffle sleeve and liken it to a fairytale queen like -bonnet like crown outfit

photos by Myra